At Bos Flowers & Orchids, growing is about continuously learning. The company specializes in exclusive orchids for which, unlike more widely grown crops, relatively little cultivation knowledge is available. With operations extending beyond the Netherlands to countries including Brazil, Spain, Portugal and the United States, creating deeper insight into cultivation and being able to compare performance across locations is becoming increasingly important.
Since 2024, Bos Flowers & Orchids has been using LetsGrow.com to bring more of its cultivation data together in one central environment. Instead of working with separate dashboards, spreadsheets and data sources, the team wants everyone to work from the same information and visualizations. This provides a stronger basis for analyzing climate, crop measurements and other cultivation data, and ultimately for understanding what drives crop performance.
Intelligent Assistance adds a new dimension to this approach. Bos Flowers & Orchids is exploring how Growi and automated reports can help identify deviations and connections within the growing amount of data. Ruben Vreugdenhil, who is closely involved in the adoption of Growi at Bos Flowers & Orchids, already sees the benefits: “Thanks to Growi, we can analyze greenhouse climate conditions faster and more accurately, gain deeper insights into climate trends and detect deviations earlier.” The technology is still developing, and the team continues to verify the insights themselves, but they see significant potential in using AI as an additional layer of analysis.
For Luuk van der Haak of Bos Flowers & Orchids, the greatest opportunity lies precisely in that deeper insight: “We truly believe we can take the cultivation of our exclusive orchids to a much higher level through the insights LetsGrow.com can provide.” By combining cultivation expertise, centralized data and increasingly intelligent analysis, the company aims to learn faster, manage its international locations more effectively and ultimately grow even better exclusive orchids.
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