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Hans Vereijken: "With data analysis we can make the next step"

The production has been good for years, both in quality and in quantity. Nonetheless, you want to keep improving your company and yourself as a grower. What can help you to make the next step? By means of a very extensive data analysis, actions and achievements over the past years are analyzed in order to come to useful insights that will help you as a grower to improve both your production as well as the product quality. Letsgrow.com makes data analysis over several years now available for all growers.

Hans Vereijken2In the past period, there has been a rapid development of data analyses in the greenhouse sector. With the help of smart and advanced Big Data and Artificial Intelligence techniques, it is now possible to make analysis that simply cannot be made by human brains. With these techniques, the greenhouse sector will experience a further development by which the production shall improve both qualitative and quantitative.

When these modern techniques are combined with plant physiology knowledge and models, it gives great possibilities to optimize the growth even further. LetsGrow has both competences and has carried out a data analysis for Vereijken Kwekerijen.

Director Hans Vereijken "We believe in growing with the help of data. For years, we use LetsGrow to visualize and analyze the data of our locations at a central place. We want to have a discussion about what we want to achieve and how to realize our goals, instead of discussing afterwards our results. Recently, LetsGrow.com has completed a new functionality, with which we can even better apply our Plan-Do-Check-Act methodology. We are now implementing this new functionality. However, we actually wanted more. How do we grow exactly? What does science say about it? And what can we do to have even better results?”

Therefore, LetsGrow.com has carried out a Light Use Efficiency (LUE) data analysis over the past four years for five locations. The LUE shows the efficiency of the conversion of radiation to production. The analysis showed that these LUE fluctuates too much during a year. This data analysis gives enough input to pay more attention to these fluctuations.

Peter Hendriks, Business Unit Manager LetsGrow.com: "For years, Vereijken is a customer of us. We stored all their data over the past years, just as we do for all our customers. Now we offer our customers the possibility to make money out of their data. With the LBE analysis we can point directly to moments when they do it well and when they can improve, but also how they can improve. Then it is up to the advisor and grower to implement these new insights. We also offer the possibility to keep doing the analysis periodically, to analyze whether the improvements are carried out and what the results of these improvements are. With the Climate Monitor, we have already a tool whereby you can see on a daily basis (even on a 5-minute basis) if your climate is in control. With this Climate Monitor you can achieve large improvements!”

Hans Vereijken: “With all our growers we follow a course Data Driving Growing. With this course we aim to understand the results of the data analysis better, to connect the theory and research to practice so we can apply it better. With an increasing number of measuring equipment’s, it becomes more complicated to combine all the data to useful information. Therefore, extra tools are needed, but we still need to know how to handle these data. In the end, with this we optimize our way of growing. With the data analysis we can make the next step.”

Are you also interested where you can optimize and are you interested in data analysis for your company with your data, please contact Peter Hendriks or Ton van Dijk of LetsGrow.com.

Ton van Dijk

Tel: +31 (0)10 460 81 08
This email address is being protected from spambots. You need JavaScript enabled to view it. 

 

Grower Dirk-Jan Oudijk gets a warning for Botrytis

 

This year the number of growers that use email notifications by LetsGrow.com has grown rapidly. With an email notification, the grower can be warned for unwanted changes in the greenhouse climate. The notifications can also be used as a daily/weekly update with only the information the grower is interested in. The grower himself sets up these notifications. “For this year, the expectation is that we will reach half a million notifications”, says Yuri Alsemgeest from LetsGrow.com.

Since 2013, it is a possibility to make email notifications on LetsGrow.com. Recently the milestone of one million email notifications has been reached. Decorum growers Dirk Jan and Laurens Oudijk had the honour to receive the millionth email notification. To celebrate this milestone LetsGrow.com treated the company to a delicious cake.

Yuri Alsemgeest says that the exponential growth of the notifications has two reasons. “We did some improvements on the email notifications and the number of growers which are using LetsGrow.com has grown rapidly the last two years.

A perfect warning agent
Dirk Jan Oudijk agrees that the email notification are very useful: “We use the email notification as a warning signal for a too high infection pressure of Botrytis. With this warning, we can make early climate changes to control the infection pressure. It helps us to guarantee the quality of our flowers.”
“The notifications are also used to ensure that all the cultivation managers get there needed information at the same time. This makes our discussions more effective.”

Yuri Alsemgeest from LetsGrow.com confirms that the number of email notifications is growing weekly. “Sending notifications with weekly overviews and graphs was already popular by our users. LetsGrow.com provides more and more models and analyse tools, developed alone or together with partners. Therefore we see now a fast growth in the use of email notifications; they are mainly used as a warning signal.”

Taart Oudijk 2.0

Left to right: Dirk Jan Oudijk, Yuri Alsemgeest, Laurens Oudijk 

 

"No longer waiting on Excel files"

Middenmeer - After a short trial period on several locations, Agro Care used now the LetsGrow.com platform at all their national and international locations. The reason for Agro Care to start working with LetsGrow.com, is that all the relevant data is automatically collected at one central place. ‘’By collecting data automatically, data is collected in a consistent way and everyone in the company works with the same data’’, according to two growers from Agro Care, Alida Kuiper and Barry Ammeraal.- After a short trial period on several locations, Agro Care used now the LetsGrow.com platform at all their national and international locations. The reason for Agro Care to start working with LetsGrow.com, is that all the relevant data is automatically collected at one central place. ‘’By collecting data automatically, data is collected in a consistent way and everyone in the company works with the same data’’, according to two growers from Agro Care, Alida Kuiper and Barry Ammeraal.

Alida: "there are growers who were sceptical about register their crop registration with the application, but now they are using it and they give feedback and suggestions."

Barry Ammeraal Agro CareAlida Kuiper is the administrator for the LetsGrow.com accounts. She makes the desired graphs and overviews at one central place. Alida ensures that all the growers have their desired graphs and overviews at their own account. The overview consists of key figures, which growers can use to regulate the greenhouse climate and plant growth. Because everyone uses the same information, all growers can discuss with up-to-date data about the cultivation and ways to optimise it. Alida has also made notifications in consultation with the growers. Per location, every morning, notifications are sent with overviews and graphs to the growers. In this way, all relevant growing information of each day is visible at a single glance. Besides that, Alida sets per cultivation the target values regarding fruit set, plant fruit load and a growth factor in the LetsGrow.com system. In this way, it is possible to compare during the cultivation period the realised values with the target values.



Barry: "in this way, every grower can monitor continuous whether the developments of the plants are according to the plan."


Besides the automatized registrations, as water- and climate data, some data is entered manually at Agro Care. Therefore LetsGrow.com developed an application, that can be used on a tablet or mobile phone. Now they are working with the program for a couple of months, the app is used a lot. Alida: "there are growers who were sceptical about register their crop registration with the application, but now they are using it and they give feedback and suggestions. Alida and Barry are both positive about the application. Barry indicates: ”With the application it takes less time to enter the crop registrations, when I'm in the greenhouse, I can enter the data directly via the app on my mobile Phone.”

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I have learned to grow differently

logoGB“The New Cultivation is really new”, says Frank Groenewegen from Greenbrothers. The eggplant grower from Zevenbergen started a trial with The New Cultivation at the end of 2013. An educational experience, according to Groenewegen. LetsGrow.com plays a major role in the trial.

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I learn more in less time

MMans201403a

 “LetsGrow.com has become the central tool for our cultivation company”, says Marius Mans of Mans Flowers, Brakel. The gerbera grower checks with great regularity how his business performs. This provides him with valuable information. “I can move forward much better.”

 

 

 

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'LetsGrow.com works in a straight-forward way'

 

2011-03-02_ImprovementCentreTest supervisor Sjoerd Nieboer of GreenQ Improvement Centre continually researches crop strategies and techniques at GreenQ Improvement Centre in Bleiswijk and uses LetsGrow.com with many projects to get a better overview of the crop data. "It works really well."

 

 

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'My window to the world'

 

Growth consultant Peter Geelen is an avid user of LetsGrow.com. Geelen uses LetsGrow.com with almost all growers and projects he supervises. "It is so convenient that it is so simple to turn data into a graphic, for example. 

 

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